I want to emphasize the importance of storytelling in technical presentations.Here’s an example:
I used to work in orthobiologics, developing spinal implants from human cadaver bone. In one presentation to senior management, I faced an issue. My samples’ protein concentration results showed all zeroes. I knew this couldn’t be right. After consulting with a vendor with subject matter expertise, I learned about “matrix effect.” Essentially, certain substances in the sample could mask detection of the protein I was interested in.To solve this, I refined the sample processing, ensuring the measurement equipment detected the target protein. Now, when I do testing on samples, it’s crucial to anticipate “matrix effect” issues, which may delay obtaining useful results.
Clear start, middle, and end. Problem was clearly stated and the resolution was, too.
Storytelling captures an audience’s attention, making data more engaging. Remember, even in technical fields, people love stories. So, weave your facts into narratives to ensure your audience stays captivated.